Search Engine Optimization (SEO) is a process by which web site traffic is improved by the positioning of the site in high visibility positions on major Search Enigines such as Google, Yahoo and MSN. Typically the higher your site appears in Search Engines for targeted keywords for your business, the more quality traffic or visits your site gets and the more business you generate.
In general terms the key to successful SEO is to analyse both the structure and content of the clients website in order to achive a clear and consistant message across the site. A highly targeted website focusing on core aspects of the companies business and giving valid, informative and up to date information is key to any SEO project. Websites which try scatter gun approaches across wide areas of business operations and generate numerous invalid links to other archives will not achive the results of a more targetted approach.
With the experience we have accumulated over the years in generating and optimising the Confidential series of websites we are aware that content is the key to SEO success. Our team of in house journalists work with a number of our clients on an ongoing basis to generate current and informative content to keep our partner clients websites up to date, highly populated and well linked. A number of our clients also benefit from content sharing with the Confidentials which allows high visibility to their websites.
Numerous companies across the UK and beyond utilise a number of techniques such as hiding content, and artificially linking sites to initially boost traffic for quick fix results. This is known as Black Hat SEO, and is frowned upon in the industry. These techniques don't usually have longevity and if and when discovered will incur penalties. Planet Code uses only White Hat SEO techniques, which purely involve high quality targetted content and patience, moving our clients solidly to the higher positions in the Search Engine indexes and keeping them there for all the right reasons.
Planet Code work closely with all of our web clients who embark on a monthly SEO package. We produce reports at the end of each month to review the progress of the website for the keyword objectives that we set out at the start of the process. Initially we are looking for the emergence and improvement of the keywords in the various Search Engine Indexes. We then look at the traffic improvements on the basis of these keywords and finally we analyses the business results in terms of improvement in awareness, the quality of the traffic and ultimately improvements to the turnover of the website and business as a whole. Our aim is to simplify what is a complex and daunting aspect of the internet and allow our clients to understand it and make it work for them.
The methods outlined above allow Planet Code to maximise the effectiveness of your online operations and deliver measurably higher numbers of visitors to your site.
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